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Business foundations (3e)
Business foundations (3e)
저자
R. J. Hughes, W. M. Pride, J. R. Kappor
역자
-
분야
해외원서 ▷ Business
출판사
박영사
발행일
2012.01.01
개정 출간예정일
페이지
505P
판형
215*275
ISBN
978-1-133-18748-6
부가기호
강의자료다운
-
정가
35,000원
Features

The theme of SUCCESS is highlighted throughout this new edition to give students an insight into best practices for attaining business and career goals.
"Why You Should Care" features begin each chapter to help students grasp the relevance of business in their lives and guide them in their study.
"Learning Objectives" throughout each chapter remind students of the core concepts under discussion.
"Concept Checks" at the end of each major topic help students self-check their understanding of each important concept.
"Test Yourself" quizzes at the end of each chapter help student prepare for exams and gauge their mastery of key concepts and terminology.
"Building a Business Plan" feature walks students step-by-step through the preparation of a real business plan at the end of each part, and coordinates with the Interactive Business Plan product as well.
"Building Skills for Career Success" focuses on three important areas: Exploring the Internet, Building Team Skills, and Researching Different Careers.
Two appendixes appear at the back of the text, "Understanding Personal Finances and Investments," and "Careers in Business." Three additional appendixes appear online: "Enhancing Union-Management Relations," "Risk Management and Insurance," and "Business Law, Regulation, and Taxation."
About the Author


Robert J. Hughes
Robert J. Hughes (PhD, University of North Texas) specializes in business administration and college instruction. He has taught Introduction to Business for more than 35 years both on campus and online for Richland College--one of seven campuses that are part of the Dallas County Community College District. In addition to Business and Foundations of Business, published by Cengage Learning, he has authored college textbooks in personal finance and business mathematics; served as a content consultant for two popular national television series, It's Strictly Business and Dollars & Sense: Personal Finance for the 21st Century; and is the lead author for a business math project utilizing computer-assisted instruction funded by the ALEKS Corporation. He is also active in many academic and professional organizations and has served as a consultant and investment advisor to individuals, businesses, and charitable organizations. Dr. Hughes is the recipient of three different Teaching in Excellence Awards at Richland College. According to Dr. Hughes, after 35 years of teaching Introduction to Business, the course is still exciting: "There's nothing quite like the thrill of seeing students succeed, especially in a course like Introduction to Business, which provides the foundation for not only academic courses, but also life in the real world."

William M. Pride
William Pride (Ph.D., Louisiana State University) is Professor of Marketing, Mays Business School, at Texas A&M University. In addition to this text, he is also co-author of a market-leading Principles of Marketing text. Dr. Pride's research interests are in advertising, promotion, and distribution channels. His research articles have appeared in major journals in the field of marketing, such as the JOURNAL OF MARKETING, the JOURNAL OF MARKETING RESEARCH, the JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, and the JOURNAL OF ADVERTISING. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society of Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

Jack R. Kapoor
Jack R. Kapoor (EdD, Northern Illinois University) is professor of business and economics in the Business and Technology Division at the College of DuPage, where he has taught Introduction to Business, Marketing, Management, Economics, and Personal Finance since 1969. He previously taught at Illinois Institute of Technology's Stuart School of Management, San Francisco State University's School of World Business, and other colleges. Professor Kapoor was awarded the Business and Services Division's Outstanding Professor Award for 1999–2000. He served as an Assistant National Bank Examiner for the U.S. Treasury Department and as an international trade consultant to Bolting Manufacturing Co., Ltd., Mumbai, India. Dr. Kapoor is known internationally as a coauthor of several textbooks, including Foundations of Business, 2nd edition (Cengage Learning), has served as a content consultant for the popular national television series The Business File: An Introduction to Business, and developed two full-length audio courses in business and personal finance. He has been quoted in many national newspapers and magazines, including USA Today, U.S. News & World Report, the Chicago Sun-Times, Crain's Small Business, the Chicago Tribune, and other publications. Dr. Kapoor has traveled around the world and has studied business practices in capitalist, socialist, and communist countries.


Table of Contents

PART 1: THE ENVIRONMENT OF BUSINESS.
1. An Introduction to Business and Economics.
2. Ethics and Social Responsibility.
3. Business in a Global Economy.
PART 2: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP.
4. Choosing a Form of Business Ownership.
5. Small Business, Entrepreneurship, and Franchises.
PART 3: INFORMATION FOR BUSINESS STRATEGY AND DECISION MAKING.
6. Understanding Information and e-Business.
7. Using Accounting Information.
8. Mastering Financial Management.
PART 4: MANAGEMENT AND ORGANIZATION.
9. Understanding the Management Process.
10. Creating a Flexible Organization.
11. Producing Quality Goods and Services.
PART 5: HUMAN RESOURCES.
12. Attracting and Retaining the Best Employees.
13. Motivating and Satisfying Employees and Teams.
PART 6: MARKETING.
14. Building Customer Relationships Through Effective Marketing.
15. Creating and Pricing Products that Satisfy Customers.
16. Distributing and Promoting Products.