This revised Asian adaptation of Guffey’s leading textbook retains the winning text/workbook format of the original book. It reinforces basic communication and writing skills for effectively communicating one’s messages in various business situations and for writing a variety of winning memos, letters, reports, and résumés. There is also comprehensive coverage of contemporary business communication issues, including oral communication, electronic forms of communication, diversity, and ethics. Four integrative cases, based on real companies and situations in Asia, help students apply the knowledge and skills they have learned from the book to resolve real

Mary Ellen Guffey, Los Angeles Pierce College
Bertha Du-Babcock, City University of Hong Kong

UNIT 1: LAYING COMMUNICATION FOUNDATIONS. 1. Facing Today’s Communication Challenges. UNIT 2: THE WRITING PROCESS. 2. Writing for Business Audiences. 3. Improving Writing Techniques. 4. Revising and Proofreading Business Messages. UNIT 3: CORRESPONDING AT WORK. 5. E-Mail and Memorandums. 6. Routine Letters and Goodwill Messages. 7. Persuasive Messages. 8. Negative Messages. UNIT 4: REPORTING WORKPLACE DATA. 9. Informal Reports. 10. Proposals and Formal Reports. UNIT 5: DEVELOPING SPEAKING SKILLS. 11. Communicating in Person, by Telephone, and in Meetings 12. Making Oral Presentations. UNIT 6: COMMUNICATION FOR EMPLOYMENT. 13. The Job Search, Resumes, and Job Application Letters. 14. Employment Interviewing and Follow-Up Messages. UNIT 7: COMMUNICATING WITH ETHICS. 15. Ethics in Business Communication. UNIT 8: INTEGRATIVE CASES ON BUSINESS. COMMUNICATION. Case 1—Business Report Writing: Tourism Industry Analysis. Case 2—Persuasive Memo Report Writing: Who to Hire. Case 3—Ethical Decision Making: Communication Strategies for EasyFix. Case 4—Minutes Writing: To Recall or Not to Recall.